Privacy policy

Introduction and overview

We have prepared this privacy policy (version 03.09.2025-323049183) in order to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.

Short said: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms reader-friendly explains, links to further information and Graphics for use. We thus inform you in clear and simple language that we only process personal data as part of our business activities if a

there is a corresponding legal basis. This is certainly not possible if you give the most concise, unclear and legal-technical explanations possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.

If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.

Application area

This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can fulfil our services and products, whether online or offline. The scope of this privacy policy includes

all online presences (websites, online shops) that we operate Social media presence and e-mail communication

Mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read more.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6(1)(b) GDPR): To fulfil a contract or pre-contractual

We process your data in order to fulfil our obligations to you. For example, if we conclude a purchase agreement with you, we require personal information in advance.

Legal Commitment (Article 6(1)(c) GDPR): If we are subject to a legal

obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

Authorised persons Interests (Article 6(1)(f) GDPR): In the case of legitimate interests which

If we do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

Other conditions such as the fulfilment of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not generally arise for us. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.

In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws are applicable, we will inform you in

the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find below the contact details of the controller in accordance with Article 4(7) of the EU General Data Protection Regulation (GDPR):

Stefan Niederhofer, Kirchenplatz 10/20,

A-4982 Obernberg am Inn

+49 172 6401886

e-mail: stefan.niederhofer@unisource-future.com

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right to information about whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:

the purpose for which we carry out the processing;

the categories, i.e. the types of data that are processed;

who receives this data and, if the data is transferred to third countries, how security can be guaranteed;

how long the data will be stored;

the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;

that you can lodge a complaint with a supervisory authority (links to these Authorities

can be found below);

the origin of the data if we have not collected it from you;

whether profiling is carried out, i.e. whether data is automatically analysed in order to create a personal profile of you.

According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.

According to Article 17 GDPR, you have the right to erasure („right to be forgotten“), which specifically means that you may request the erasure of your data.

According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.

According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.

According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.

If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally honour this objection.

If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.

If data is used for profiling purposes, you can object to this type of data processing at any time. We may then no longer use your data for profiling.

Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of your personal data is in breach of the GDPR.

Short said: You have rights - do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for the Federal Office for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:

Bavaria Data Protection Authority

State representative for Data protection: Prof Dr Thomas Petri

Address: Wagmüllerstr. 18, 80538 Munich

Telephone no: 089/21 26 72-0

E-mail address: poststelle@datenschutz-bayern.de

Website: https://www.datenschutz-bayern.de/

Security of data processing

We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection by design and by default” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.

Communication

Communication Summary

Data subjects: Anyone who communicates with us by telephone, email or online form Processed data: e.g. telephone number, name, email address, data entered

Form data. You can find more details on this in the respective contact type Purpose: Processing communication with customers, business partners, etc.

Storage period: Duration of the business case and the statutory provisions Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your enquiry and the associated business transaction. The data will be stored for as long as required by law.

Persons concerned

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When you call us, the call data is stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of answering enquiries.

will be deleted. The data will be deleted as soon as the business case has been completed and legal requirements permit.

e-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the e-mail server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;

Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the fulfilment of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;

Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer enquiries and business communication in a professional manner. This requires certain technical facilities such as email programmes, exchange servers and mobile network operators in order to operate communication efficiently.

Order processing contract (AVV)

In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a mouthful, we will often only use the acronym DPA in this text. Like most companies, we do not work alone, but also utilise the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body which processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

Affected party (You as a customer or interested party) → Person responsible (we as a company and client) → Processor (Service providers such as web hosters or cloud providers)

Content of an order processing contract

As mentioned above, we have concluded a DPA with our partners who act as processors. This states above all that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although the electronic conclusion of the contract is also considered „written“ in this context. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

Commitment to us as the responsible party

Obligations and rights of the controller Categories of affected persons

Type of personal data

Nature and purpose of data processing

Purpose and duration of data processing Place of data processing

The contract also contains all the obligations of the processor. The most important obligations are

Ensure data security measures

take possible technical and organisational measures to protect the rights of the data subject

to maintain a data processing directory

to cooperate with the data protection supervisory authority at its request

carry out a risk analysis in relation to the personal data received Sub-processors may only be used with the written authorisation of the controller.

be commissioned

You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarb

eitung.html view. A sample contract is presented here.

Cookies

Cookies Summary

Affected parties: Visitors to the website

Purpose: depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Storage duration: depending on the cookie, can vary from hours to years

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the

„user-related“ information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other „malware“.

Cookies also cannot access information on your PC. Cookie data can look like this, for example:

Name: _ga

Value: GA1.2.1326744211.152323049183-9

Intended use: Differentiation of website visitors

Expiry date: after 2 years

A browser should be able to support these minimum sizes: At least 4096 bytes per cookie

At least 50 cookies per domain At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Indispensable Cookies

These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping basket is not

deleted, even if the user closes his browser window.

Practical Cookies

These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Goal orientated Cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

AdvertisingCookies

These cookies are also known as targeting cookies. They are used to deliver customised advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Cookies in Chrome delete, Activate and Manage Safari: Managing cookies and website data with Safari

Firefox: Cookies delete, at data to remove, the Websites on Yours Computer filed have Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and Manage from Cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called „cookie guidelines“ have been in place since 2009. This stipulates that the storage of cookies is a Consent (Article 6(1)(a) GDPR) from you. However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie directives have not been implemented as national law.

Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For strictly necessary cookies, even if no consent has been given, there are authorised Interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We

want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used utilises cookies.

Webhosting introduction

Webhosting Summary

Affected parties: Visitors to the website

Purpose: professional hosting of the website and Protection of the company

Processed data: IP address, time of the website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.

Storage period: depending on the respective provider, but usually 2 weeks Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically generated and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

In order to display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behaviour to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed Browser and browser version (e.g. Chrome 87)

the operating system used (e.g. Windows 10)

the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)

the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)

Date and time

in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for a fortnight and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful behaviour.

Short said: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to ensure the company's security on the Internet.

and user-friendly and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems Introduction

Website Modular systems Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Optimisation of our service performance

Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details on this below in this privacy policy and in the privacy policy of the providers.

Storage duration: depends on the provider

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organised website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to customise our web presence and offer you an informative and enjoyable time on our website.

What data is stored by a modular system?

Exactly which data is stored depends, of course, on the website building block system used. Each provider processes and collects different data from the website visitor. As a rule, however, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, etc. are stored.

and the date of your website visit. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually involves contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website building block system used, if we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website building block system to optimise our online service and present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the modular system if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.

WordPress.com privacy policy

WordPress.com Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Optimisation of our service performance

Storage duration: It depends primarily on the type of data stored and the specific settings.

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.

The company saw the light of day in 2003 and developed into one of the most well-known content management systems (CMS) in the world in a relatively short space of time. A CMS is software that helps us to design our website and present content in an attractive and organised way. The content can be text, audio and video.

By using WordPress, your personal data may also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact details may also be processed.

Why do we use WordPress on our website?

We have many strengths, but real programming is not one of our core competences.

Nevertheless, we want to have a powerful and attractive website that we can also manage and maintain ourselves. With a modular website system or a content management system such as WordPress, we can do just that. With WordPress, we don't have to be ace programmers to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without prior technical knowledge. If technical problems occur or we have special requests for our website, there are always our specialists who feel at home in HTML, PHP, CSS and the like.

Thanks to the ease of use and comprehensive functions of WordPress, we can design our website according to our wishes and offer you a good user experience.

What data is processed by WordPress?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider and date of the page visit.

Personal data is also collected. These are primarily contact data (e-mail address or telephone number, if you provide these), IP address or your geographical location.

WordPress can also use cookies to collect data. This often records data about your behaviour on our website. For example, it can record which subpages you particularly like to view, how long you spend on individual pages, when you leave a page (bounce rate) or which default settings (e.g. language selection) you have made. Based on this data, WordPress can also better adapt its own marketing measures to your interests and user behaviour. The next time you visit our website, you will therefore be shown our website as you have previously set it up.

WordPress may also use technologies such as pixel tags (web beacons), for example to clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. So it mainly depends on the type of data stored and the specific settings of the website.

In principle, WordPress deletes data when it is no longer needed for its own purposes. There are of course exceptions, especially if legal obligations require the data to be stored for longer. Web server logs containing your IP address and technical data are deleted by WordPress or Automattic after 30 days. Automattic uses the data for this period to analyse the traffic on its own websites (e.g. all WordPress pages) and to rectify any problems. Deleted content on WordPress websites is also stored in the recycle bin for 30 days to enable recovery, after which it may remain in backups and caches until it is deleted. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a state supervisory authority at any time.

In your browser, you also have the option of individually managing, deleting or deactivating cookies. Please note, however, that deactivated or deleted cookies

may have a negative impact on the functions of our WordPress site. Depending on which browser you use, the management of cookies works slightly differently. In the „Cookies“ section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of WordPress, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when WordPress collects data.

We also have a legitimate interest in using WordPress to optimise our online service and present it to you in an attractive manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use WordPress if you have given your consent.

WordPress or Automattic processes your data in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at

https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Automattic also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here:

https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

You can find more details on the privacy policy and which data is processed by WordPress and in what way at https://automattic.com/privacy/.

Web Analytics Introduction

Web Analytics Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Evaluation of visitor information to optimise the website.

Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this in the respective web analytics tool used.

Storage period: depending on the web analytics tool used

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behaviour on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting range of products and services on the one hand, and ensure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can recognise the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purpose of testing, web analysis and web optimisation, no direct data, such as your name, age, address or email address, is stored; all such data, if collected, is stored in pseudonymised form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of

client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in the processing of personal data.

to analyse the behaviour of website visitors and thus improve our offer technically and economically. With the help of web analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f

GDPR (Authorised persons interests). Nevertheless, we only use the tools to the extent that they provide a

have given their consent.

As web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Evaluation of visitor information to optimise the website. Processed data: Access statistics, which include data such as access locations, device data,

access duration and time, navigation behaviour and click behaviour. You can find more details on this below in this privacy policy.

Storage duration: individually adjustable, by default Google Analytics stores 4 data for 14 months

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining various technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. This means that your actions can also be analysed across platforms.

For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better customise our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about which data is processed and how you can prevent this.

Google Analytics is a tracking tool used to analyse the traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used for this purpose,

Assign events to an end device. GA4 uses an event-based model that captures detailed information on user interactions such as page views, clicks, scrolling and conversion events. GA4 also incorporates various machine learning functions to better understand user behaviour and certain trends. GA4 relies on modelling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimise the analysis and also to be able to make forecasts.

For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such specific events can be, for example, the sending of a contact form or the purchase of a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behaviour. These may include the following reports:

Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.

Ad reports: Ad reports make it easier for us to analyse and improve our online advertising.

Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.

Behavioural reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.

Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.

Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

Event-based data model: This model records very specific events that can take place on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.

Extended analysis functions: These functions enable us to better understand your behaviour on our website or certain general trends. For example, we can segment user groups, carry out comparative analyses of target groups or track your path on our website.

Predictive modelling: Based on collected data, missing data can be extrapolated using machine learning to predict future events and trends. This can help us to develop better marketing strategies.

Cross-platform analysis: Data can be collected and analysed from both websites and apps. This gives us the opportunity to analyse user behaviour across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our aim with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analysed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognise you as a new user and assign you a user ID. The next time you visit our site, you will be recognised as a

„returning“ user is recognised. All collected data is stored together with this user ID. This makes it possible to analyse pseudonymous user profiles.

In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.

Through identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms if you have given your consent. Interactions are all types of actions that you perform on our website.

If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorise this. Exceptions may be made if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. Google

however, uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data centre or on a server.

As Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics).

However, there are some specific cookies that are used by GA4. These include, for example

Name: _ga

Value: 2.1326744211.152323049183-5

Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152323049183-1

Intended use: The cookie is also used to differentiate between website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_

Value: 1

Intended use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_

Expiry date: after 1 minute

Remark: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies. The aim of GA4 is also to improve data protection. The tool therefore offers a number of options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data that are collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are „travelling“ on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (Bounce rate:) A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivations are used for location data.

Technical Information: The technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advert you came to our site from.

Other data includes contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding it to your favourites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Here you can read exactly where the Google data centres are located: https://datacenters.google/

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programmes for your data in every Google data centre. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. The storage period is always defined separately for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.

14 months: by default, the data is stored in GA4 for 14 months. 26 months: you can also save the data for 26 months.

Data is only deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the „Cookies“ section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f

GDPR (Authorised persons interests). Nevertheless, we only use Google Analytics if you have given your consent.

have given their consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you would like to find out more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Google Optimize privacy policy

We use Google Optimize, a website optimisation tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimise in the privacy policy on https://policies.google.com/privacy?hl=de.

Google Site Kit Privacy Policy

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost Google Analytics. In addition to Google Analytics, the Google Search Console, Page Speed Insight, Google AdSense, Google Optimise and Google Tag Manager services can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical analyses help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this respect because we can view and analyse the statistics of Google products directly in the dashboard. This means we no longer have to log in separately for each tool. Site Kit therefore always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also known as a script or banner), Google products such as Google Analytics will set cookies and data about you, such as your user behaviour, will be sent to Google, where it will be stored and processed. This also includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are only a selection:

Name: _ga

Value:2.1326744211.152323049183-2

Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value:2.1687193234.152323049183-7

Intended use: This cookie is also used to differentiate between website visitors.

Expiry date: after 24 hours

Name: _gat_gtag_UA_

Value: 1

Intended use: This cookie is used to lower the request rate.

Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and it is therefore easily possible that your data will also be stored there. On https://datacenters.google/ you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardised period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions for the best-known cookies under the „Cookies“ section

Browser.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our website technically and economically. With the help of Google Site Kit, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f

GDPR (Authorised persons interests). Nevertheless, we only use Google Site Kit if you have a

have given their consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

To find out more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Social media introduction

Social Media Privacy policy Summary

Affected parties: Visitors the Website

Purpose: Representation and Optimisation our Service performance, Contact us to Visitors, Interested parties among others, Advertising

Processed Data: data like about Telephone numbers, E-mail addresses, Contact details, data to the User behaviour, Information about your device and your IP address.

More details in addition Find You at the each used Social media tool. Storage duration: dependent from the used Social media platforms

Legal bases: Art. 6 Abs. 1 lit. a GDPR (consent), Art. 6 Abs. 1 lit. f GDPR (Authorised persons interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps that registered members can use to produce content, share content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and socialise online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily used to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies.

Depending on your behaviour on a social media platform, the evaluated data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your user behaviour.

As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it is usually data such as telephone numbers, e-mail addresses, etc.

Email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 Abs. 1 lit. a GDPR). As a matter of principle, your data will be

consent, also on the basis of our legitimate interest (Art. 6 Abs. 1 lit. f GDPR)

We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you

have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms - if available - can be found in the following sections.

Facebook privacy policy

Facebook Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Optimisation of our service performance

Processed data: Data such as customer data, user behaviour data, information about your device and your IP address.

You can find more details below in the privacy policy.

Storage period: until the data is no longer useful for Facebook's purposes Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our website. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official term used by Facebook. However, as the term is hardly known

we have decided to simply call them Facebook tools. These include, among others:

Facebook pixel

social plug-ins (such as the „Like“ or „Share“ button) Facebook Login

Account Kit

APIs (programming interface)

SDKs (collection of programming tools) Platform integrations

Plugins Codes

Specifications

Documentations

Technologies and services

Through these tools, Facebook is expanding its services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. We can reach precisely these people with the help of adverts (Facebook ads). However, Facebook needs information about people's wishes and needs in order to show users suitable adverts. So the

We provide Facebook with information about user behaviour (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable adverts about our products and services. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website „event data“. This is also used for measurement and analysis services. Facebook can thus on our behalf

„Campaign reports“ on the impact of our advertising campaigns. We also use analyses to gain a better insight into how you use our services, website or products. This allows us to optimise your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data set of any size is hashed in

is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, „event data“ is also transmitted. „Event data“ refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit authorisation or is legally obliged to do so. „Event data“ can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to optimise the delivery of advertisements, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:

Click on Settings on the right-hand side of Facebook.

Then click on „Your Facebook information“ in the left-hand column.

Now click on “Deactivation and deletion”.

Now select „Delete account“ and then click on „Continue and delete account“

Now enter your password, click on „Next“ and then on „Delete account“

The storage of the data that Facebook receives via our site takes place, among other things, via

Cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. In the „Cookies“ section, you will find the relevant links to the instructions for the most popular browsers.

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 Abs. 1 lit. a GDPR). In principle, your data is also stored on

Basis of our legitimate interest (Art. 6 Abs. 1 lit. f GDPR) on a fast and

stored and processed for good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and take a look at Facebook's privacy policy or cookie guidelines.

Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at

https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you would like to find out more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/privacy/policy/.

Instagram privacy policy

Instagram Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Optimisation of our service performance

Processed data: Data such as user behaviour data, information about your device and your IP address.

You can find more details below in the privacy policy.

Storage period: until Instagram no longer needs the data for its purposes Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. As Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta data protection guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to „Insta“ (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This is how our

adverts only to people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarised statistics and thus gain more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, adverts you see and how you use our website. The date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The „event data“ mentioned above is also transmitted. By „event data“, Facebook - and consequently Instagram - means data about your user behaviour. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function.

This data is deleted or anonymised after 90 days at the latest (after reconciliation). Although we have intensively analysed Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken

Value: “”

Intended use: This cookie is most likely set for security reasons to prevent falsified requests. However, we were unable to find out more about this.

Expiry date: after one year

Name: mid

Value: “”

Intended use: Instagram sets this cookie to optimise its own services and offers within and outside Instagram. The cookie defines a unique user ID.

Expiry date: after the end of the session

Name: fbsr_323049183124024

Value: not specified

Intended use: This cookie stores the log-in request for users of the Instagram app.

Expiry date: after the end of the session

Name: rur

Value: ATN

Intended use: This is an Instagram cookie that ensures functionality on Instagram.

Expiry date: after the end of the session

Name: urlgen

Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe323049183”

Intended use: This cookie is used for Instagram's marketing purposes.

Expiry date: after the end of the session

Remark: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings

manage. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go to the bottom and click on

„Help area“. You will now be taken to the company's website. On the website, click on „Manage your account“ and then on „Delete your account“.

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. In the „Cookies“ section, you will find the relevant links to the instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 Abs. 1 lit. a GDPR). In principle, your data is also stored on

Basis of our legitimate interest (Art. 6 Abs. 1 lit. f GDPR) on a fast and

stored and processed for good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Instagram also processes your data in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at

https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to ensure that when processing your

relevant data to comply with the European level of data protection, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. On https://privacycenter.instagram.com/policy/ you can take a closer look at Instagram's data policy.

Online Marketing Introduction

Online marketing Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Evaluation of visitor information to optimise the website. Processed data: Access statistics, which include data such as access locations, device data,

access duration and time, navigation behaviour, click behaviour and IP addresses. Personal data such as name or email address can also be processed.

You can find more details on this in the respective online marketing tool used.

Storage period: depending on the online marketing tools used Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures also aim to draw people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimisation. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also constantly provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimise our offering.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only advertise in the traditional way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you are using, from which end device you are visiting our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this.

Your IP address is stored in pseudonymised form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymised form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we have only stored the pseudonymised, saved information in the user profiles.

The cookies may also be used, analysed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only ever receive summarised information and never data that makes you identifiable as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can be stored for several years.

be stored in your browser. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.

Right of objection

As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymised form in order to optimise our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 Abs. 1 lit. f

GDPR (Authorised persons interests). Nevertheless, we only use the tools if you have a

have given their consent.

Information on special online marketing tools - if available - can be found in the following sections.

Partner programmesIntroduction

Partner programmes Privacy policy Summary

Affected parties: Visitors to the website

Purpose: economic success and the optimisation of our service performance.

Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. Personal data such as name or email address may also be processed.

Storage period: personal data is usually stored by partner programmes until it is no longer needed

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are partner programmes?

We use partner programmes from various providers on our website. By using an affiliate programme, your data may be transferred to the respective affiliate programme provider, stored and processed. In this data protection text, we provide you with a general overview of data processing by partner programmes and show you how you can also prevent or revoke data transmission. Every partner programme (also known as an affiliate programme) is based on the principle of commission. A link or an advert including a link is placed on our website and if you are interested in it and click on it and purchase a product or service in this way, we receive a commission (reimbursement of advertising costs) for this

Why do we use partner programmes on our website?

Our aim is to provide you with an enjoyable time with lots of helpful content. We put a lot of work and time into the development of our website. With the help of partner programmes, we have the opportunity to be rewarded a little for our work. Each partner link is of course always related to our topic and shows offers that might interest you.

What data is processed?

In order to be able to track whether you have clicked on a link we have used, the partner programme provider must know that it was you who followed the link via our website. This means that the affiliate programme links used must be correctly assigned to the subsequent actions (business transaction, purchase, conversion, impression, etc.). Only then can the billing of commissions work.

For this assignment to work, a value can be attached to a link (in the URL) or information can be stored in cookies. This stores information such as which page you came from (referrer), when you clicked on the link, an identifier for our website, which offer it is and a user ID.

This means that as soon as you interact with the products and services of a partner programme, this provider also collects data from you. Exactly which data is stored depends on the individual provider. For example, the Amazon partner programme distinguishes between active and automatic information. Active information includes your name, e-mail address, telephone number, age, payment information or location information. The automatically stored information in this case includes user behaviour, IP address, device information and the URL.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, personal data is only processed for as long as necessary,

as necessary for the provision of services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years if they are not actively deleted. The exact duration of data processing depends on the provider used; in most cases, you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the partner programme provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways.

Legal basis

If you have consented to the use of partner programmes, the legal basis for the corresponding data processing is this consent. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by a partner programme.

We also have a legitimate interest in using a partner programme in order to optimise our online service and our marketing measures. The legal basis for this is Art. 6 Abs. 1 lit. f GDPR (Authorised persons interests). Nevertheless, we only use the partner programme if you have given your consent.

Information on special partner programmes, if available, can be found in the following sections.

Content Delivery Networks Introduction

Content Delivery Networks Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Optimisation of our service (to be able to load the website faster) Processed data: Data such as your IP address

You can find more details on this below and in the individual data protection texts.

Storage period: Most of the data is stored until it is no longer required for the fulfilment of the service

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a content delivery network?

We use a so-called content delivery network on our website. Such a network is usually just called a CDN. A CDN helps us to load our website quickly and easily, regardless of your location. Your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we go into more detail about the service and its data processing. You can find detailed information about how your data is handled in the provider's privacy policy.

Each Content Delivery Network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. Via this network, website content (especially very large files) can be delivered quickly and smoothly, even during large load peaks. The CDN creates a copy of our website on your servers. As these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail's pace. Most people even lose patience and leave before the website has fully loaded. Of course we want to avoid that. That's why a fast-loading website is a natural part of our website offering. With a content delivery network, our website loads much faster in your browser.

The use of the CDN is particularly helpful if you are abroad, because the website is delivered from a server near you.

What data is processed?

If you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and this server delivers the content. Content delivery networks are structured in such a way that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, WordPress plugins can also be downloaded from most CDNs if they are hosted on WordPress.org are hosted. Your browser may send personal data to the content delivery network we use. This includes data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used for data storage depends on the network used. Please read the data protection texts of the respective service.

Right of objection

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website will then no longer be able to provide the service you are used to (such as a fast

loading speed).

Legal basis

If you have consented to the use of a content delivery network, the legal basis for the corresponding data processing is this consent. According to Art. 6 Abs. 1 lit. a GDPR (Consent) represents the legal basis for the processing of personal data as it may occur when collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimise our online service and make it more secure. The legal basis for this is Art. 6 Abs. 1 lit. f GDPR (Authorised persons interests). Nevertheless, we only use the tool if you have given your consent.

Information on special content delivery networks - if available - can be found in the following sections.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary

Affected: Website visitors

Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools

Processed data: Data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.

Storage duration: Depends on the tool used, you have to be prepared for periods of several years

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorise all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can be stored in your browser for several years.

browser. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are informed by your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a authorised Interest in (Article 6(1)(f) GDPR).

Web design introduction

Web design Privacy policy Summary

Affected parties: Visitors to the website

Purpose: Improving the user experience

Processed data: Which data is processed depends heavily on the services used. This usually involves the IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details on this in the respective web design tools used.

Storage duration: depending on the tools used

Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and organisational aspects of a website.

functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use third-party web design tools. Under the category

„In this privacy policy, “web design" therefore includes all services that improve the design of our website. This may include, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us.

After all, you will only visit us and make use of our services if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. Exactly what data is involved naturally depends heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the respective data privacy statements of the tools used. In most cases, this will tell you what data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as one minute or as long as a few years. Please find out more about this. We recommend that you read our general text section on cookies as well as the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only stored for as long as is necessary for the provision of the service. Data can also be stored for longer if required by law.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. We would like to emphasise this again here in any case.

Information on special web design tools - if available - can be found in the following sections.

All texts are protected by copyright.

Source: Privacy policy created with the data protection generator for Germany by AdSimple.

Introduction and overview

Short said: We provide you with comprehensive information about the data we process about you.

Area of application

This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes

all online presences (websites, online shops) that we operate Social media presence and e-mail communication

Mobile apps for smartphones and other devices

Legal basis

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6(1)(b) GDPR): To fulfil a contract or pre-contractual

We process your data in order to fulfil our obligations to you. For example, if we conclude a purchase agreement with you, we require personal information in advance.

Legal Commitment (Article 6(1)(c) GDPR): If we are subject to a legal

obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

Authorised persons Interests (Article 6(1)(f) GDPR): In the case of legitimate interests which

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.

In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws are applicable, we will inform you in

the following sections.

Contact details of the person responsible

Stefan Niederhofer, Kirchenplatz 10/20,

A-4982 Obernberg am Inn

+49 172 6401886

e-mail: stefan.niederhofer@unisource-future.com

Storage duration

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right to information about whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:

the purpose for which we carry out the processing;

the categories, i.e. the types of data that are processed;

who receives this data and, if the data is transferred to third countries, how security can be guaranteed;

how long the data will be stored;

the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;

that you can lodge a complaint with a supervisory authority (links to these authorities